Updated: Mar 18
Google Product Listing Ads (PLA's)
Google has a special attribute format they need for the process to run well. Pay attention to the required attributes and keep your data feed up-to-date.t listing.
Google Merchant Center
Google has a special attribute format they need for the process to run well.Pay attention to the required attributes and keep your data feed up-to-date.
The high quality images are the only way consumers get to see your products. Poor images can't compete with professional ones. And, they also reflect poorly on your business.
Ad Groups if You Offer a Lot of Products
You have a handful of products, they're not going to do much for you. It may also be beneficial to group things by profit margin so you can place bids with ease. Google doesn't care about ad groups nor do they don't affect ad placement.
Your Product Feed
A successful campaign relies on up-to-date prices, quantities, and product information. Using Excel or Google Sheets and manual updating, Outsourcing to a contractor.