Updated: Mar 18
If your website does not rank well in the search engines or just doesn't seem to pull in the traffic and sales you desire, it is time for a website audit. A thorough website audit will look at many different parts of your site to see how each area is performing.
Steps to Complete A Website Audit
A website should be done quarterly. When you audit your site quarterly, you can ensure that you are staying up to date with all of the latest trends and requirements. When auditing your website, make sure that you check each of the following areas:
Social Media Features
There are several tools available that will check your presence and viewability on social media sites. Make sure that your site is connected to social media and that your pages show properly on those platforms.
Freshen your Content
When conducting audits for your content, make sure that they are relevant for today. Having up to date and fresh new content is crucial.
You must make sure that your website will appear presentable and work on mobile devices. 70% Internet searches are now performed on a mobile device.
Make sure that the URLs are not conflicting between mobile and desktop versions. Sites that are not registered as secured will also lose rank.
Sites that take too long to load will have a high bounce rate. You may need to change things like your images, videos, browser cache, etc. to help your site load faster.
It is important to review all the links contained within your site periodically to make sure that they are still working.